Carpe Liam!
Media theorist Marshall McLuhan famously coined the term “the medium is the message,” meaning that the technologies that we use to consume media themselves are instrumental in shaping the overall experience of the media. But often we choose to shape those experiences more self-consciously in other ways, customizing them into something that goes beyond what we, for example, see on the movie screen for two or so hours. It can be as simple as watching with all the lights off at home, more ambitious such as inviting your wittiest friends over to drink beer and creating your own commentary to something so-bad-it's-good, or much more involved, such as going out to the theatre dressed as a character from the film, as fans of The Rocky Horror Picture Show do. The extreme end of this would be the Alamo Drafthouse's Rolling Roadshow, which screens films at locations where they were actually shot, brings in actors from the movies, serves special meals themed to a particular screening and other things to enhance the experience of seeing a particular a film, such as when they show Jaws to an audience floating on inner tubes in a lake.
I'm not that ambitious, but I do like to plan special nights out with friends where the actual screening of a particular film is only part of a night's experience. Usually, these are guys' nights and the movie of choice is something overly masculine and often critic-proof, such as Rambo or The Expendables. This past Friday presented the latest opportunity with The Grey. Liam Neeson playing a guy who survives a plane crash in the far north and must lead a group of men to safety while being attacked by a pack of wolves the whole time it about as testosterone-y as it gets. You can actually grow chest hair just by looking at that poster of Neeson and his piercing wolf eyes, so what better excuse to round up the men for a guy's night?
Here's how it went down. I bought movie tickets ahead of time online, which was possible because the film is playing the new Ultra AVX theatres with the reclining chairs, 7.1 Surround Sound and reserved seating. You pay $16 a pop but for something like this it's worth it not to have to get there early, line up and worry about sitting together. So, about a dozen of us met up on Friday night after work and watched this manly man's movie. It didn't matter that it suffers some crippling logic flaws (the characters choose walking into the woods with few supplies over waiting by the plane, which of course has a black box homing beacon, for starters), some of the CGI wolves didn't look quite convincing, or that the ending is a bit of a bust, as the climax doesn't live up to the promise that's made in the trailer. No, it had enough action, adventure, bloodshed, fire, improvised weapons, big ass wolves, Liam Neeson one-liners and beards to fill the toughness quotient. But that was only the beginning. Afterwards we went to Barque, a hearty meat-lovers restaurant in Toronto that has ribs, smoked brisket and all kinds of other awesome food smothered in BBQ sauce. We ate copious – nay, on a normal night embarrassing – amounts of red meat, drank beer and talked about the movie and the general manly excellence of “The Neeson." (See the included pic for evidence of the carnivore bonding ritual.) After gorging ourselves on flesh like desperate predators, we ended the night at a local drinking hole called The Inter Steer, which has big bottles of Polish beer, wood panelling, a jukebox, pool table and old, sullen drunks decorating the bar stools. Ideal ambience to be sure.
With a bit of email organizing, a few phone calls and the desire get the hell out of the house at the end of January, what would've otherwise been another trip to the theatre, became a memorable event we christened “The Neesoning.” It's an easy thing to do, have a whole night out centred around the right movie, and I know groups of women do it for films such as Sex in the City. Whatever the film/gender/reason, you have to be in the right mindset, and go into thinking that actual film itself is important to establishing the right tone yet only the thematic element of a bigger event. These days it's easier than ever to stay in and watch something on a big hi-def T.V. with theatre-quality sound, but that loses an essential element of the cinematic experience as an experience. This is one way of taking that back.
For our group of guys seeing The Grey, it wasn't so much that the medium was the message – the meat was just as important. Carpe Liam, lads.
-Dave Alexander
